Key takeaways
- In a business built on relationships, your face is your brand.
- Aim for friendly and confident: approachable, not stiff.
- Choose solid, well-fitted wardrobe in colors that flatter you, and bring a second look.
- Use one current portrait everywhere: signs, listings, website, social media and email signature.
The short answer
A good realtor headshot looks friendly and confident, and it looks like you today. Buyers and sellers choose an agent they feel they can trust, and they usually see your face first: on a sign, a listing, a flyer, your website or social media. A current, professional portrait helps you look like the agent they want to call.
Friendly, not stiff
The best realtor headshots feel approachable and relaxed. That comes from direction and a comfortable session, not from holding a pose. We guide your expression throughout, so you look like yourself on your best day.
What to wear
- Solid, well-fitted wardrobe in colors that flatter you. Avoid busy patterns and large logos.
- Bring a second option, for example one business look and one more casual and approachable.
- If your brokerage has brand colors or guidelines for agent photos, check them first and let us know.
- Keep everything freshly ironed.
One portrait, used everywhere
You will use your headshot on signs, listings, flyers, your website, social media and your email signature. A high-resolution portrait that works at both large and small sizes gives you consistency. Brokerage or team? See team headshots.
Keep it current
People should recognize you when they meet you. If your look has changed, or your photo is several years old, a refresh is a simple way to keep your marketing credible.
See what is included
Our realtor headshots session includes professional grooming, expert direction, up to two looks and two retouched portraits. See pricing or the Executive Portrait Experience. For wardrobe help, read what colors look best in headshots.
